STōK Cold Brew Coffee

While the nation was under lockdown in the early days of the Covid-19 pandemic, I sought to take advantage of the newfound free time by developing my professional creative skills. Following my passion for product marketing, I decided to create a set of multimedia assets that could be utilized in a digital campaign for STōK Cold Brew Coffee, a subsidiary of Danone North America.

Beginning with a study of STōK’s online audience and their interactions with the brand’s digital channels, I created a consumer persona known as “The Explorer”. They’re young, outdoor adventurers, craving quality cold brew coffee like any coffee connoisseur. However, they would rather sip it atop a mountain summit than in a crowded cafe.

The limited digital assets I crafted consist of animated social media posts, a commercial, and branded emojis, all of which are meant to invoke a bold, fun, and energetic image.