Sidwell Friends School | Social Media Reels

In 2021, I began to leverage the increasing popularity of short-form social vertical videos to help Sidwell Friends achieve its video content marketing goals. While traditional video remained an important part of the school’s content mix, the social medium presented new opportunities.

Being a small in-house operation, the new medium allowed for an increase in production efficiency. This development was due to the lower audience quality expectations and limitations on video length. Thus, the benefits of short-form vertical video have ensured the medium will continue to be integrated into future Sidwell Friends communications planning.